Sunday, March 25, 2012

Apple Rejecting Apps That Access UDID Due To Privacy Implications

Apple Begins Regecting Apps For iOS That Access UDID

apple rejecting apps that access udid

In a step protect the customers privacy, Apple has started rejecting the iOS applications which seek access to the device's UDID ( Unique Device Identification ). A UDID is something like iMEI number which the network operators use to track the mobile user. This UDID is engraved on the hardware of the iOS devices and cannot be changed. Techcrunch reported that because of the uprise of privacy issues all around the world, Apple has silently started declining the iOS applications that access the UDID in order to deprecate using UDID. 

developers angry over apple pulling apps that access udid

Apple had previously brought this to the developers that starting from iOS 5, accessing the UDID method should be deprecated and asked developers to stop adding that to their applications. Seems like without giving any further notification to the developers, apple started pulling the apps that access the UDID. This sudden pulling of apps have startled many developers..

“Everyone’s scrambling to get something into place,” said Victor Rubba, chief executive of Fluik, a Canadian developer that makes games like Office Jerk and Plumber Crack. “We’re trying to be proactive and we’ve already moved to an alternative scheme.” Rubba said he isn’t sending any updates until he sees how the situation shakes out in the next few days."

The reason for rejecting apps that use UDIDs is because of the privacy implications for which many companies and developers are getting sued for violating the privacy.  The UDID is also necessary for running ads on the devices. Jim who runs a bidding platform says..

“The UDID is essential for managing the conversion loop,” said Jim Payne, who runs a real-time bidding platform for mobile ads called MoPub and was early at leading mobile advertising network AdMob before it sold to Google for $750 million. “All the performance dollars that are spent on mobile are going to impacted by this not being there.” 

A number of developers are seeing their applications getting pulled over by apple over privacy infringement. More and more developers are getting attracted towards the iOS app market. Lets see what this has an effect on the future growth of iOS apps.


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