Thursday, April 5, 2012

46% Of US Corporations Issuing Macs To Staff

1/5 Of Global Workforce Uses Apple Products For Their Business Operations

mac book global usage

The report comes from Forrester based on a survey conducted by them in the US to ascertain the global usage of Apple Products in the corporate world. Almost half of enterprises (1000 employees or more) are issuing Macs to at least some employees – and they plan a 52% increase in the number of Macs they issue in 2012.

So we decided to quantify the presence of Apple products in the workplace by asking over 3,300 IT decision makers in our annual Forrsights surveys what they were buying and supporting. But that won’t capture the growing phenomena of consumerization, where the employees use personally owned technology for work purposes, whether at home or at work. In fact, that’s what some of the CTOs were doing – bringing their personal gear to work and figuring out what they could do to make it work, often with little or no formal IT support. So we also asked 10,000 information workers about what products they use to get work done, at work and at home  - Forrester

mac book air global usageManagers and execs are more than twice as likely to use Apple products. Younger workers are twice as likely to use Apple products as older ones. Higher income workers are more likely to use Apple products.

mac global contribution world wide


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