Apple - The Most Valuable Brand Before Google, IBM And Microsoft
Last month we discussed that Apple has jumped up to 17th Rank in Fortune's Top 500 companies list of Best companies for 2012. Today Brandz has generated an annual report of best brands of 2012 and it should come as no surprise to see Apple in the first place. Apple has been showing a remarkable and impeccable growth that was independent enough to compete against itself to self improve. A company which competes it self in quality of service will definitely succeed. Apple has ranked highest in Millward Brown's annual BrandZ Top 100 Most Valuable Global Brands study and this is not just he first time that Apple stood first, its consecutively the 2nd time that Apple stood first in the list of top 100 brands.
Brandz top 100 is an annual report of worlds top 100 brands based on the performance, service, quality products and over all outlook of the firm. Millward Brown's is a dedicated firm that is spread across the world in 82 offices in 52 counties. This is a firm that is interested in branding companies and helping them on how to establish a god branded oriduct. Apple being the top in brandz top 100, rose 19pc in value and is now worth $182.9 billion. IBM grew 15pc in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion.
"Brands are an insurance policy for businesses," said Eileen Campbell, Global CEO of brand research company Millward Brown. "Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world's leading brands keeps rising across many categories, sustaining and nurturing businesses."
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